Guides
Guides
Reference pages rather than opinion. Each one answers a question buyers actually search for, with the data sourced and linked so you can check it.
Updated 9 October 2026 · 8 min read
How much does digital marketing cost?
What agencies actually charge in 2026, by tier, company size, service and market, with every source linked. Plus the six questions that tell you whether a quote is fair.
Updated 7 October 2026 · 7 min readSEO or paid search: which should you fund first?
Organic and paid compared on cost, speed, click share and what happens when you stop paying, with 2026 benchmarks and a decision rule you can actually apply.
Updated 5 October 2026 · 8 min readWhy your organic traffic dropped, and how to find the real cause
Rankings and traffic came apart this year. A five-minute Search Console diagnostic that separates AI Overviews from updates, decay and technical faults.
Guides are reference pages, kept updated and sourced. For arguments rather than answers, read The Kautuka Files.