Marketplaces · Amazon
Amazon is a search engine that happens to take payments.
Most brands run Amazon like a shopfront and wonder why it stalls. It behaves like search: ranking, relevance and content decide who gets seen, media accelerates what already converts, and a policy team can switch the whole thing off on a Tuesday.
The work splits cleanly into two halves that most sellers treat as one. There is the operational half, which is account health, catalogue hygiene, compliance and the unglamorous admin that keeps you trading. And there is the growth half, which is ranking, content and media. Neglect the first and the second cannot help you, because advertising spend against a suppressed listing is just a donation.
We run both, under one strategy, with the same discipline we bring to the rest of the digital work. Your detail page has to argue for the same thing your website and your ads argue for, or you are paying three times to confuse one buyer.
Services at a glance
What we do
Six services, run as one engagement.
Amazon Seller Account Management Services
Day to day operation of Seller Central: account health and performance notifications, case management with Seller Support, inventory and FBA coordination, Buy Box monitoring, pricing and promotion setup, and the policy compliance admin that quietly decides whether you are allowed to keep selling at all.
Seller Central operations · Account health · Case management · FBA coordination · Buy Box · Policy compliance
Amazon Product Listing & Catalog Services
Listing creation and optimisation against how people actually search on Amazon rather than how your category describes itself. Titles, bullets and descriptions, backend search terms, variation and parentage structure, browse node and category placement, bulk flat file uploads, and clearing the suppressed and stranded inventory nobody audits.
Keyword research · Titles & bullets · Backend search terms · Variations & parentage · Browse nodes · Flat files · Suppressed listings
Amazon Advertising Optimization / PPC Management
Sponsored Products, Sponsored Brands and Sponsored Display, structured by intent rather than by whatever the campaign builder suggested. Keyword harvesting and negative keyword discipline, bid and placement management, product targeting, and reporting against ACoS, TACoS and contribution instead of impressions.
Sponsored Products · Sponsored Brands · Sponsored Display · Keyword harvesting · Negatives · Bid & placement · ACoS and TACoS reporting
Amazon Enhanced Brand Content (A+ Content) & Brand Store Design
A+ Content modules that answer the questions your reviews keep asking, comparison charts that make the range navigable, and brand story modules that survive being skimmed. Brand Store built as a browsable destination with real landing pages for campaign traffic, not one long scrolling page nobody reaches the bottom of.
A+ Content modules · Comparison charts · Brand story · Brand Store architecture · Campaign landing pages
Amazon Compliant Product Imaging & Graphic Design
Main images built to Amazon technical and policy requirements, pure white background, correct frame fill, no prohibited overlays or props. Then the secondary set that does the actual selling: scale shots, infographics, lifestyle, packaging, comparison and instructional imagery, designed mobile first because that is where it is judged.
Main image compliance · Infographics · Scale & lifestyle · Packaging shots · Mobile-first sizing
Amazon Brand Registry Enrolment & IP Protection
Brand Registry enrolment support and trademark documentation, then the part that never ends: monitoring for counterfeit and unauthorised sellers, reporting violations, protecting your detail pages from hijacked edits, and keeping control of the content you wrote.
Brand Registry enrolment · Trademark documentation · Counterfeit monitoring · Violation reporting · Detail page control
Being straight with you
What we will not promise.
We will not promise page one in thirty days. Ranking on Amazon follows sales velocity and relevance, and anyone guaranteeing position before seeing your category is guessing at your expense.
We will not promise to make a bad product sell. Amazon is the most honest channel there is, because the reviews are right there under the price.
We will not ask for your password, and we will not take over an account we cannot audit first. If the audit says your problem is pricing or fulfilment rather than marketing, we will tell you that and you can keep your money.
How it starts
An audit, then a plan you could hand to somebody else.
Every engagement opens with a diagnosis of the account: listing and catalogue health, suppressed and stranded inventory, advertising structure and wasted spend, content and imaging compliance, and Brand Registry status. You get the findings and a ninety day plan in priority order, scoped and quoted after we have seen the account rather than before.
It is the same way every engagement here starts. The audit is the product. If you take the plan and run it in-house, that is a legitimate outcome and we will say so.
Questions
Amazon FAQs
Do you need our Seller Central password?
No, and you should never give one to an agency. We request permissioned access through Amazon's own Solution Provider Portal, scoped to the specific roles the work requires. You grant it, you can see it, and you can revoke it in a click without changing a single credential.
Is Amazon work separate from the rest of your digital marketing?
Mechanically yes, strategically no. The algorithm, the content rules and the compliance surface are specific to Amazon. The positioning is not. If your detail page argues for something different from your website and your ads, you are paying three times to confuse the same buyer.
Which marketplaces and regions do you cover?
Amazon today, across the India, US, UK and European marketplaces. Flipkart and Myntra are planned. We would rather run one marketplace properly than claim five.
Can you do the imaging and A+ Content as well as the advertising?
Yes, and we would argue they are the same job. Advertising spend against a weak detail page is the most reliable way to pay for other people's conversions. We fix the page before we scale the media.
The Kautuka is an independent service provider. We are not affiliated with, endorsed by, or sponsored by Amazon. Amazon, Seller Central, A+ Content, Brand Registry and related marks are trademarks of Amazon.com, Inc. or its affiliates.
Selling on Amazon and plateaued?
Send us the account. The audit will tell you whether it is a listing problem, a media problem or a product problem.
Start with an account audit